You might recall that a couple of months ago, we reported that Sony was planning on opening an underwater retail store to showcase the protection that its Xperia phones offer. Well for those who are interested in seeing what the store might look like, Sony has announced via its Twitter that its underwater pop-up store in Dubai has officially opened!
However if you think that you can simply stroll into it, you’d be out of luck. The pop-up store will exist only for 3 days and will only be open to those who won Sony’s competition, the media, and VIPs. Visitors will be required to undergo mandatory scuba diving training in a swimming pool prior to being transported to the store, which we guess makes sense as the store itself is located 4m under water. Read full post →Sony’s Underwater Pop-Up Store Officially Launches In Dubai
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